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Meet Mickie Giacomini
O. Michele Giacomini (pen name)
aka:
Mickie
"The Budget Queen of Marketing"
Giacomini
Marketing Mentor/Author/Multi-Business Owner/Success Coach/Video Podcast Host/Award-winning Educator/Realtor/Keynote Speaker
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Mickie Giacomini, the Director of Communications & Marketing of Dragonfly Ranch LLC, founded the business in the early 1990s, when it began as Giacomini Consulting Group. Mickie has a vast skillset in a multitude of areas, and people often wonder why. Simply put, Mickie was identified at the age of 8 as a mentally gifted minor (aka GATE these days). This means she has a widespan of aptitudes & interests, in which she excels in time and time again. Graduating Summa Cum Laude with a Masters degree in Business Administration and an enthusiastic nature to be both a lifelong learner and a productivity junkie, Mickie is able to harness these "super powers" to help others succeed. She lives by the personal creed: We rise when we elevate others. Further, she unashamedly shares she is a WHOO Girl through and through (We Help Others Own it)!
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About 8 years into building her thriving PR agency, Mickie was bit by the education bug, and had an epiphany that she could make a bigger difference in the world by teaching and inspiring students. She quickly discovered that life as a teacher meant a HUGE cut in pay, so she continued over the course of 22 years to supplement her education income with PR/Marketing projects. Mickie was barely into teaching before she was winning awards for her achievement, and quickly became a strong educational leader, advancing her education career to site principal and then finally merging both worlds as a Director of Communications (Marketing) & Community Relations. During this time she authored and published 5 books, including one on DIY Marketing, and taught a number of courses for Sierra College's adult ed program...most popular is her DIY Marketing for Beginners course. With over 17 years of Public & Media Relations experience, & 22+ years in education, she brings her strong marketing strategies, her project management skills and her undeniable energy to the table to support each and every client.
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While Mickie is adept in multiple areas, her specialty is teaching others how to Market/Promote their small business, start-ups, services, products, books, non-profits and speaking events on a No to Low Marketing Budget. This doesn't make her very popular with other marketing professionals in the industry, because she teaches trade strategies to her students/clients, but, she believes in sharing how to incorporate strategies to maximize exposure on a bare bones budget so that you, too, can promote yourself for pennies (and leave the heavy lifting for the professionals, IF you need it)!
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For a brief glance at some of Mickie's work over the past 3 decades, please check out the following:
WRITING
Author- 5 published books
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Featured Author: BookTrib https://booktrib.com/2019/12/06/o-michele-missomg-giacomini/
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3 Training Books that I have written and have been published: 6 Part Series Course I have taught for years for Sierra College(Click here for links to all)
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2 Miss OMG Books: (Humor Genre) (Click here for links to all)
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JOURNALIST
A few various articles:
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Sacramento Lifestyles Magazine: page 16
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Sacramento Lifestyles Magazine: page 28
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OTHER LINKS TO A FEW OF THE HUNDREDS OF MICKIE'S PUBLISHED ARTICLES:
http://booksbywomen.org/five-unique-ways-to-market-your-first-book/
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https://scopeblog.stanford.edu/2011/05/06/sixth_graders_s/ (Article no longer there, but one passage still survives--write article for Jamie Oliver)
https://udayton.edu/blogs/erma/2015/05/help-children-attention-deficit-disorder.php
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https://mommabraga.com/2016/07/21/3-big-baby-steps-to-taking-a-vacation-break-from-your-babies/
https://thebabyspot.ca/eight-travel-tips-for-tots-and-the-parents-that-drag-them-places/
https://issuu.com/lifestylepubs/docs/sacramento_2016_11_print Page 14
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https://issuu.com/lifestylepubs/docs/sacramento_2016_11_print Page 34
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https://issuu.com/lifestylepubs/docs/sacramento__2016_7_print Page 18
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chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://pamandgarybaker.com/wp-content/uploads/2018/03/sacramento_2017_1_print-1.pdf Page 12
Also wrote for:
Sacramento Union
Elk Grove Citizen
Countless media placements as a Media Specialist for many clients
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Speaking Events-Numerous!
More recent--Headliner for Smashing Success Summit
Mostly Motivational Speaking, Professional Development Trainings, and Video Podcasts
Some CLIENTS/NON-PROFITS
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California Association of Collectors-PR/Magazine Editor
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CCAIArchitects-Public Affairs Coordinator
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Antelope Youth Tennis Association-Executive Director
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Arts Council of Placer County-Marketing Director
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Anderson Environmental Engineer Consulting
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Various School Districts
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Ringling Bros
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Feld Entertainment
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Sacramento County: Recycled Oil Campaign
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Sierra Nevada Alliance-Marketing Training
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Town of Truckee-Marketing Training
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Auburn Home Shows-Marketing Training
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KSF Photography-Marketing Training
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Silverworks Health-Marketing Consultant, website
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Big Spoon Yogurt-Marketing Consultant
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Flooring USA, LLC-Marketing Training
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Environmental Engineers & Lawyers-Media placement
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Nice Kitty Productions-Marketing Training
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Kiera’s Art & Framing-Marketing Training
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Carmen’s Soaps & Bath Bombs-Marketing Training
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Rogue & Regalia-Marketing Training
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Rockin’ Rodeo Mom-Marketing Training
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New Phase of Life-Marketing Training
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Time Robbins Mountain Guide Expedition-Marketing Training & Logo Design
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Daugherty Realtor-Marketing Training
CURRENT BRANDING REVAMP MEDIA KIT PROJECT-LOGO REDESIGN
Horizon Charter School-
Before
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After (DRAFT- 2 final choices)
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DRAFT Letterhead options:
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Draft of Email Signature Blocks:
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(Can provide complete portfolio upon request)
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LETTERS OF RECOMMENDATION
Alison Garcia-Horizon Charter Schools Director of Operations and HR
Lezley Holmes-Horizon Charter Schools Director of Special Education
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